7 Mistakes Every Mobile App Developer Should Avoid
The success of a mobile app depends upon how its development and marketing takes place. Any developer who is good at programming and contains technical abilities will start making mobile applications after gaining adequate expertise in the application development. However, they must consider the pitfalls involved with mobile app development. Otherwise, they may have to pay high prices for his or her mistakes with their app eventually failing about the app stores. Let's check the seven mistakes, which each mobile app developer should avoid in achieving success.
Including too many features
Developers might think that developing a mobile application with extensive features can be an instant hit. However, it's not the right approach to include too many features at the first launch; an individual finds the app challenging to comprehend and may not be able to know what is useful for them and what not is, thus losing interest. A mobile application should be simple, user-friendly and most importantly purposeful. Users look for apps that are easily understandable and straightforward to use. An application loses its purpose when it has too many features stuffed involved with it.
Therefore, it is first important to understand the purpose the applying will serve and then include solely those features that are important and purposeful for users, to avoid complications. A developer can later add more features in the future releases.
Developing on multiple platforms from the first go
Developers shouldn't build applications for multiple mobile platforms, all at once. It is important to first give attention to one mobile platform after which move to the others. In the case of any future changes, the developers should implement them on each of the platforms, resulting in more time and high costs.
Thus, you should formulate a well-thought technique of the launch, on one platform first and then releasing it on the other platforms.
Focusing everywhere apart from on the user experience
A developer should create mobile phone applications by keeping users in the center. It is very important to focus on buyer aspect, as the end-users should find the app simple, easy to use and attractive. The UI of an app should be intuitive and easy to learn. An application will not be successful if it doesn't impress users and provides them an enriching experience.
Not keeping room for flexibility
A mobile application developer should always develop an app, which can be flexible enough to incorporate upgrades. Upgrading is really a continuous process; an app should work in newer upgraded versions too. It is important for a developer in order that the application works efficiently and flawlessly even with upgrading mobile os several times.
Developing mobile phone applications that are not flexible can result in their failure, while they will become unusable after a certain period.
Improper monetization planning
Planning about monetizing your application is a difficult task. Many developers fail to plan on the monetization aspect thinking they'll earn easily through ads or users will cover their apps. Developers may have two versions associated with an app, a free version and premium version made up of additional features or even keep in-app purchases option. Placing ads on regularly visited apps will also help earn revenues. A variety of different options is also helpful.
Whatever option developers choose, it must cater to their requirements. They should plan this aspect in the early stage to stop future losses.
Not understanding the importance of marketing
Uploading a mobile application at the store does not guarantee success. Its marketing is evenly important, as the audience will happen to know about its launch. Developers should not wait to market the app after its launch inside the store. Visibility is important from the very beginning, for which they should market their application well ahead of time.
Without a well-planned marketing strategy, a mobile app are certain to get completely lost within this competitive market, causing its failure.
Not using analytics services
Developers won't be able to measure the success of the mobile application without tracking tools and analytics. They're able to use any analytics services that best fits their requirements and use the retrieved data for improvement in the upcoming releases. By utilizing analytics tools, an application developer can come to learn about guests viewing, amount of active users & downloads, purchasing habits of users and even more.
Therefore, it is important to have analytics from your very start.
Avoiding mistakes will much likely help mobile application developers to be successful in app stores; maintaining your users engaged will increase the ROI. No doubt, the thought of the application may be innovative, however the execution of the idea is every bit important. Channelizing efforts within the right direction can help the mobile app developers to develop applications that users love and get desired results.